PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

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PR Results, Storytelling Tips and Working with Influencers

Top of Mind Must Reads for the Week of September 18, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing.  These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Martell PR Must Reads for the Week of Aug 7, 2017

Here are the articles that we are reading and reacting to this week in the world of PR, content marketing and social media. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit! 10 Public Relations Tactics That Will Make You a Startup Rockstar – Business2Community How… [Read More]

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Top of Mind Must Reads for the Week of July 3, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.  When to Send Article Pitches and Other Important Emails – Copyblogger Avoid Mondays and Fridays! Compare Free Headline Analyzer Tools – Dlvr.IT  Headlines require careful analysis to grab your reader’s attention and maintain it…. [Read More]

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Top of Mind Must Reads for the Week of June 26, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week. PODCASTS One of the best podcasts we listened to this week was the Business of Story podcast  with Park Howell who interviewed Christopher Lochhead, the host of the Legends & Losers podcast and author of the irreverent marketing… [Read More]

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Top of Mind Must Reads for the Week of June 12, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   Mary Meeker on the internet for marketing and public relations, Wadds Of the 15 points highlighted in this post, here’s one that proves the power of consumers: Companies that incorporate “user-generated… [Read More]

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How DocuSign uses Smart B2B Social Media Tactics to Build Brand Awareness

As part of our reporting on the recent Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Laurel Su, social media marketing manager for DocuSign about her social media work in this interview. QUESTION: What were… [Read More]

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Top of Mind Must Reads for the Week of May 29, 2017

Here’s a round-up of news from the world of PR, social media, and content marketing that we’re reading and reacting to this week.   Infographic: The Ways B2B Brands Are Reaching Customers in 2017, Hubspot B2B marketing follows customers to help them be successful and productive It’s Time to Take the Brand Out of Branded Content, Adweek… [Read More]

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Why storytelling matters for Internet of Things content marketing

Are your Internet of Things clients or bosses asking you to create great content to sell IoT products or services? Of course they are. So you research the space and discover the many different IoT market segments and audiences. You think about how the product you’re selling—whether it’s a new smart home appliance, data analytics… [Read More]

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