Top of Mind: Media Pitches, PESO Model, and Instagram Analytics

Top of Mind Must Reads for the Week of February 12, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Tracking Costs, Adapting to Video, and Social Strategy

Top of Mind Must Reads for the Week of February 5, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Pitching, Measurement, and New Social Tools

Top of Mind Must Reads for the Week of January 22, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: PR Responsibilities, Influencer Guidelines, and Writing Like a Pro

Top of Mind Must Reads for the Week of January 15, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Structuring Content, Graphic Design, and Sassiness

Top of Mind Must Reads for the Week of January 8, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Comprehensive Readiness for Great PR in 2018

Top of Mind Must Reads for the Week of December 11, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Hone in on Storytelling, Video Content, and Communications Plans

Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Calculating ROI, Creative Sales Tactics, and PR Skills

Top of Mind Must Reads for the Week of November 27, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Social Media Analytics, Entrepreneurs, and Millennials

Top of Mind Must Reads for the Week of October 23, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

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