Is share of voice a good pr metric to use martellpr

Q&A: Is Share of Voice a Good PR Metric to Use?

PR Problem Solvers Q&A Question: I’ve been asked to prepare a presentation on PR metrics for the next board of directors meeting. Is share of voice a good PR metric to use? Signed, PR Metrics   Answer: Dear PR Metrics: Share of voice is one of those vanity metrics that companies like to track, along with… [Read More]

what are the best practices for twitter martellpr

Q&A: What are the Best Practices for Twitter?

PR Problem Solvers Q&A Question: Should I create multiple Twitter accounts for all my company’s products? I work for a company that is the umbrella organization and we have a ton of programs underneath it. Back in 2009 when we all started using social media more, the prevailing wisdom was to have one Facebook page for… [Read More]


What’s Your Line? How to Use Email to Pitch Stories Like a Pro

(Note: This blog post originally appeared in MuckRack.  It has been modified slightly.) In Hollywood, it’s the logline. In newsrooms, it’s the headline. In PR, it’s the email subject line — and first sentence of an email pitch — that can make all the difference when PR pros pitch stories to the media. But how… [Read More]