Q&A: How Can I Increase My Personal Brand?

PR Problem Solvers Q&A Blog Series Question: How can I increase my personal brand? I’m in the job market and I’m wondering what I can do to increase my own brand.   Signed, Branding Myself Answer: Dear Branding Myself: Turn your PR skills to your best client–you! Write and publish content for yourself. There are… [Read More]

Share
Is share of voice a good pr metric to use martellpr

Q&A: Is Share of Voice a Good PR Metric to Use?

PR Problem Solvers Q&A Question: I’ve been asked to prepare a presentation on PR metrics for the next board of directors meeting. Is share of voice a good PR metric to use? Signed, PR Metrics   Answer: Dear PR Metrics: Share of voice is one of those vanity metrics that companies like to track, along with… [Read More]

Share
what are the best practices for twitter martellpr

Q&A: What are the Best Practices for Twitter?

PR Problem Solvers Q&A Question: Should I create multiple Twitter accounts for all my company’s products? I work for a company that is the umbrella organization and we have a ton of programs underneath it. Back in 2009 when we all started using social media more, the prevailing wisdom was to have one Facebook page for… [Read More]

Share