Lean In, not Away, from Privacy and Security in the IoT

Requirements for Connected Toys and Smart Home Products in the Age of the Internet of Things When the US Senate, the Federal Trade Commission (FTC),  the FBI and the European Union all focus at once on security and privacy in the Internet of Things (IoT), it’s time for manufacturers of connected products to read that… [Read More]

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Martell PR Must Reads for the Week of Aug 7, 2017

Here are the articles that we are reading and reacting to this week in the world of PR, content marketing and social media. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit! 10 Public Relations Tactics That Will Make You a Startup Rockstar – Business2Community How… [Read More]

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Martell: PR Must Reads for week of July 31, 2017

Here are the articles that we are reading and reacting to this week in the world of PR, social media and content marketing. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit. Competing in the Time of Programmatic Commerce Advertising Week Amazon’s Alexa may lead… [Read More]

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Martell: PR Must Reads for Week of July 24, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge.   Do Contacts Really Matter? Debunking the Media Relations Myth – Business2Community This is the age-old… [Read More]

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Top of Mind Must Reads for the Week of July 17, 2017

Expert PR advice is all about preparation and knowledge. Here’s what we are reading and reacting to this week in the world of PR, social media and content marketing. Hope these articles add to your ongoing education and knowledge. 5 Tips for Writing a PR Pitch a Journalist Will Actually Read – Entrepreneur  If you… [Read More]

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Amplifying Success via Social Media–SMMW17 Interview

Q&A with Sweet Tea Social Media’s Heather Heuman As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Heather Heuman, founder of Sweet Tea Social Marketing and talked about her… [Read More]

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