PR Starter Kit: How to set up your PR program for emerging technologies

You just got the green light to do PR for your startup company. Where should you start? For some startups of emerging technologies, be it Internet of Things, blockchain, AR and VR, etc., creating your PR, content marketing and social media programs can be challenging. There’s a lot to do and you don’t have enough… [Read More]

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PR Results, Storytelling Tips and Working with Influencers

Top of Mind Must Reads for the Week of September 18, 2017 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing.  These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Using Live Videos for Storytelling on Social Media

Q&A with Kelcie Scott of Snooze an A.M. Eatery     As part of our reporting on the Social Media Marketing World Conference (SMMW17) in San Diego, we’ve been interviewing fellow attendees to discuss their social media programs and learn from each other. We spoke with Kelcie Scott, who works in social media marketing at… [Read More]

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Press Coverage Yields 3 Keys to a Successful Trend Pitch

Reverse engineering of a successful PR trend pitch  At the start of my PR career, a Businessweek reporter gave me some words of advice. He said: “One company with a new technology isn’t news; two companies with the technology is a coincidence; three companies represents a trend.” The reporter’s words came back to me a… [Read More]

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