What’s Your Line? How to Use Email to Pitch Stories Like a Pro

(Note: This blog post originally appeared in MuckRack.  It has been modified slightly.) In Hollywood, it’s the logline. In newsrooms, it’s the headline. In PR, it’s the email subject line — and first sentence of an email pitch — that can make all the difference when PR pros pitch stories to the media. But how… [Read More]

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Brand journalism

Q&A: What is Brand Journalism? Should I Use It?

PR Problem Solvers Q&A Blog Series Question: I’m hearing more and more about brand journalism and wonder if my company should start a brand journalism initiative. Can you give me an overview of brand journalism? What is it? How is different than PR and content marketing? Signed, Looking into brand journalism     Answer: Dear… [Read More]

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Crafting an email pitch

Q&A: How do you write a successful email pitch?

PR Problem Solvers Q&A Blog Series Question: I’m in charge of our company’s new product announcement. I’ve got my press release written but now I need to reach out to editors to line up interviews. I’ve heard that many editors never even open up emails. How do I write a successful email pitch?  Signed, Email Pitch  … [Read More]

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Image: Kelly Sikkema, Unsplash

What Is a Content PR Strategy?

It’s no secret that the media landscape has changed and reporters no longer can cover companies in their beat the same way they did 5 years ago, 10 years ago, etc. Most reporters are struggling to keep their heads above water, with many more demands placed on their time. This landscape continues to change the… [Read More]

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