Top of Mind Must Reads for the Week of February 19, 2018
Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.
48% of comms pros globally said paying influencers is an important part of their influencer strategy. This white paper covers how to identify and utilize microinfluencers, whether you’re Starbucks, a sportswear manufacturer, or a dentist. What’s really going to be important to your campaign is engaging the influencer and delivering value, but not using them as the centerpiece, and instead integrating them into your overall message. With all that, enjoy the freedom and natural creativity that comes with letting the influencer go off and do their thing.
7 Mobile Apps That Create Quality Visual Content — Social Media Examiner
If you need to create quality graphics on the go, these apps can help you out. With a surprising amount of dexterity, you can edit photos, add logos, create designs and templates, and beyond. You might even prefer to use these simple tools to whip up graphics than sitting down at a computer with Photoshop. Of course, the list also includes ways to manipulate video, so all your visual bases are covered.
Virtually every executive has their brand’s reputation and health as a main and constant priority, so the PR pros who foster relationships, connect companies with their audience, and ethically tackle new techniques like social media and AI are invaluable to them. They’re also relying on these teams to craft the stories that resonate with customers based on careful data intelligence, and to be the guide when a crisis springs up. Read more about the value of including PR teams and their myriad of communications skills as industries continue to expand and advance.
Some key factors influence your performance at work, including the ability to influence decisions, see opportunities for development, and insight into how choices are made, but it’s unlikely that we’ll have satisfactory levels of each of these. So how do you challenge yourself to do your best despite these obstacles? Sara DeBrule walks you through the steps to define what this best effort looks like for you. If you’re feeling frustrated at work, whatever your job title is, this opportunity for thoughtful consideration will definitely align and enhance your inner and work life.
We know things can feel a bit dreary this time of year, so here’s a little pick me up – a funny job listing that says what companies REALLY mean when looking for a Marketing Manager…