What’s Your Line? How to Use Email to Pitch Stories Like a Pro

(Note: This blog post originally appeared in MuckRack.  It has been modified slightly.) In Hollywood, it’s the logline. In newsrooms, it’s the headline. In PR, it’s the email subject line — and first sentence of an email pitch — that can make all the difference when PR pros pitch stories to the media. But how… [Read More]

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MartellPR Top of Mind

Top of Mind: LinkedIn Video, PR Conversations, and Your Social Bubble

Top of Mind Must Reads for the Week of April 16, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: 360-degree Video, Social Media Myths, and Pizza Drones

Top of Mind Must Reads for the Week of April 9, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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MartellPR Top of Mind

Top of Mind: PR with Influencers, SEO, and Cryptocurrency

Top of Mind Must Reads for the Week of March 26, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: The Best Article, LinkedIn Features, and Women’s Events

Top of Mind Must Reads for the Week of February 26, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Media Pitches, PESO Model, and Instagram Analytics

Top of Mind Must Reads for the Week of February 12, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Tracking Costs, Adapting to Video, and Social Strategy

Top of Mind Must Reads for the Week of February 5, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: Facebook Changes, Struggling News, and Editorial Organization

Top of Mind Must Reads for the Week of January 29, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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Top of Mind: PR Responsibilities, Influencer Guidelines, and Writing Like a Pro

Top of Mind Must Reads for the Week of January 15, 2018 Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope… [Read More]

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