Top of Mind Must Reads for the Week of April 2, 2018
Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.
Social Media in 2018: Time to Grow Up or Get Out — Marketing Land
Is your head spinning from all the social media changes happening lately? Stay up to date on the recent announcements, studies, scandals, and more. Then, consider these recommendations for your next-gen social strategies that not only survives the apparent chaos, but triumphs with better results.
You can tell when a webinar has really done its job by the way you feel after closing the tab. But how does success look on the other side? A shift in perspective on the content’s potential, which channels to use, and its length can work to make the webinar experience truly valuable.
The differences in skills between various types of marketing professionals are eroding, and we all are forced to develop similar abilities as we move away from arcane and inaccessible methodologies. But the PR industry should not forget the ‘secret sauce’ which makes it special, and that awareness of storytelling is what makes news hit home. Embrace your PR heritage!
When’s the last time you had a content audit? If you can review your whole website with these tips in mind, you’ll put yourself ahead of the curve. Your website should reflect all the great work you’re doing, and with these improvements, you’ll be more appealing to SEO algorithms and potential clients.
Crossing borders can open your business up to many valuable markets, and also entails appealing to different sensibilities, worldviews and cultures. Start with these tips to get on the right track, and be sure not to skimp on your research, or risk an embarrassing culture clash.