Top of Mind Must Reads for the Week of January 22, 2018
Top of Mind is a weekly, hand-curated selection of must read articles on public relations, social media and content marketing. These are the articles that we are reading and reacting to this week. Expert PR advice is all about preparation and knowledge. Hope these articles add to your ongoing education and PR toolkit.
Why 95 Percent of Pitches Get No Interest — PR Daily
Most journalists have a staggering rejection rate of pitches. There are a few simple ways to stand out with your approach and your pitch itself. It’s a little alarming how often PR reps don’t consider the full 360 of what a journalist needs from them, so make sure you’re giving yourself a fair chance at getting your story picked up.
“It’s like Canva for Stories!” One of the first tools described in this list is a simple way to craft your Instagram and Snapchat stories, and I’m already hooked. Some of the most interesting products here have to do with video creation, which we all know is extremely helpful for marketing. It’s so encouraging seeing all these great new methods coming out to help you handle your day to day social marketing, so get in on them now.
Lack of Consistent Measurement Plagues Programmatic Industry – New Research — Digital Doughnut
Fraudulent inventory and traffic is a huge concern for brands, as well as brand safety, so new standards digital marketing spending are being put into place to keep third parties accountable. Read more from this report and analysis about how brands balance innovation and creativity in advertising, while meeting the standards for pricing, trading, and visibility.
Drew Neisser interviews Peter Shankman – professional entrepreneur and speaker on social economics – for advice on how to work in your zone of focus, the importance of PR in B2B marketing, and other marketing insights to propel your productivity in 2018. Check out these engaging speakers!
Since accurate measurement and analysis of your effectiveness is increasingly important, you’ll want to scan through this list to make sure you’re gathering all the right data. Working closely with your brand’s goals will help accomplish some of this, by providing meaningful measurement, credibility, and actual conversions.